Background

Michael Kaulkin
Swirly Music founder Michael Kaulkin

Swirly Music has functioned for several years as a very small online venue offering a small handful of my own pieces. Over time I managed to streamline the flow from the buyer to the printer and I built an effective little system that has served me well.

Doing my own marketing, and with this logistical stuff solved, I have never been very motivated to seek a relationship with a traditional publisher.  At this point, honestly, I’m not sure what they can do for me that I have not already solved.

It occurred to me that, with a little more development (OK, a lot more development), there’s no reason why I can’t offer this site up as a service to other composers in a similar situation. Having explored what’s out there, I discovered two things:

  1. There isn’t much out there that serves this need
  2. What is out there is not as well executed as it could be, particularly around building an engaging shopping experience for the buyer.

Being a veteran web developer as well as a composer, it has not been difficult for me to build what it seems to have been a struggle until now: a clean, user-friendly web store that serves the needs of composers and consumers alike.

If you haven’t explored the store, have a look around and see what you think, and feel free to send an email to michael@swirlymusic.com with any questions or comments. To join us, simply click here to get started.

Thanks for taking a look!

Michael Kaulkin

Founder, Swirly Music LLC

Fiscally Sponsored by Fractured AtlasP.S. – Since there is no mass-market demand for the type of music carried here, and our mission is to provide this service regardless of how well your music sells, we are a de facto non-profit. As of August, 2014, Swirly Music is a fiscally sponsored project of the non-profit arts service organization Fractured Atlas. We greatly appreciate any additional financial support offered by members of the new music community.